Customer Data Platform

Audience Builder

Understand your customers and segments at a new level ofdetailin the CDP

Build meaningful audiences that convert

Maximize your marketing effectiveness by focusing on the right people. Our platform helps you discover audiences that are more likely to convert, turning ordinary interactions into high-value relationships, and significantly boosting your Return on Investment.

Create the exact attributes you need for your audiences

Tailor your audience like never before. With our platform, you can drill down into the specifics of your customer base, selecting attributes that align perfectly with your marketing objectives.

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Get detailed insights on how your audiences perform

Transform data into actionable strategies. Raptor’s Customer Data Platform provides deep insights into how your audience segments interact with your brand, enabling you to deliver messages that not only reach but resonate, enhancing both engagement and strategic decision-making.

Create your own audience attributes

The Single Customer View gives you all the most valuable information at a glance. What audiences are they a part of? How likely are they to buy again? And how much money can you expect the customer to be worth in the future? Let the data do the talking – and plan your marketing activities based on facts rather than gut feelings.

Playbook

Top 12 audiences to avoid churn and maximize your ROI

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Build dynamic audiences that update in real time

You set the criteria, and as new data comes in, the Audience Builder dynamically updates the population of your audience. This means that when new members meet your criteria, they are automatically added to your audience. Similarly, if existing members no longer fit the set conditions, they are seamlessly removed.

Activate in all your channels and watch your ROI skyrocket

Set your audiences free in whichever channel you choose – your e-mail platform, personalization platform, and social media channels. And it pays off! Raptor’s audiences have a lead price that is one-third of the price of regular audiences.

Try out all the features of the Audience Builder

Try out more Customer Data Platform demos

Why working with customer data should be the long haul

At Sport 24, working with segments is not only part of their DNA, it’s the stepping stone for launching new campaigns. The runner, the hiker, or the mother of two children is the central element to both content, products, and tone of voice – it all has to be in place before they hit “launch”.

Read the case study

Warehouse to webshop: BAUHAUS’ omnichannel story

Like many other traditional retailers before them, BAUHAUS went through a transformative process, giving their familiar, red warehouses digital life. And while they describe themselves as relatively green in the market of established ecommerce webshops, their growth tells a different story.

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How Shoe-D-Vision increased their online revenue by 13%

In a strategic partnership with Shoe-d-vision and Raptor, IMPACT A/S built a new digital platform to serve as the heart for Skoringen’s future commerce experience.

The result is a best in class digital commerce platform with Umbraco Cloud as the central application. Since the new platform was launched, there has been an increase in mobile conversions of 23%.

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Choose the right CDP for you

Choosing the right CDP is a major decision that significantly impacts how you understand, engage, and grow your customer base. That’s why we’ve created the ultimate CDP Guide – a comprehensive ressource providing you with clear, actionable steps towards choosing a CDP that fits your requirements.

Download our guide

Customer Data Platform: Your Complete Guide

Want to learn more about our Customer Data Platform and its value to your business? Download our guide and find out what type of Customer Data Platform your company needs.