What is a Customer Data Platform?

A Customer Data Platform is a single operational platform that empowers you to unify all your customer touchpoints from every data source and make the data available to all activation channels in your tech stack.

Customer Data Platform

Seamlessly integrate all customer touchpoints and target withprecision

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Take ownership of your data and create better customer experiences

Your business is a bustling metropolis, where each visitor interaction – be it on your website, emails, ads, or in-store – is a vital data point. By consolidating these insights into a Customer Data Platform, you gain a panoramic view of your customers’ preferences, behaviors, and desires.

Build meaningful audiences for communication that resonates

Effective communication begins by identifying the right audience. A Customer Data Platform equips you with sophisticated tools to pinpoint precise segments within your customer base. This way, you deliver messages that not only reach but also resonate with your intended audience, enhancing engagement and connection.

Gain the detailed insights that help you understand your segments

Delve into the nuances of your audience with detailed insights on each user. Analyze your customers, evaluate your marketing actions, and deliver personalized messages that hit a little closer to home each time.

See how easy it is to create an audience

4 key facts

How personalization can impact your performance

91%

of customers are more likely to shop with brands who recognize, remember, and provide them with relevant offers and recommendations

– McKinsey

86%

of consumers expect conversations to move seamlessly between channels

– Gladly

80%

of consumers are more likely to make a purchase when brands offer personalized experiences

– Hubspot

83%

of shoppers would exchange data for a more personalized experience

– Hubspot

Get a detailed view of each individual customer in the Single Customer View

The Single Customer View within the Customer Data Platform provides a comprehensive, 360-degree profile of each customer. By aggregating data from various touchpoints, you gain a nuanced understanding of customer behaviors, preferences, and interactions. This holistic approach enables you to tailor experiences, improve engagement, and anticipate needs more accurately.

Experience the Single Customer View

Calculate Customer Lifetime Value

The Customer Lifetime Value (CLV) Model is a key tool within the Customer Data Platform. See how much each customer was worth to your business in the past, what they’re worth now, and even what they could be worth in the future. It gives you the insights you need to make sure you’re putting your marketing resources where they can really make a difference and be most beneficial to your business.

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Build audiences with 16x higher ROI than other segments

If you’re currently building segments directly in activation channels like social media, email, or CRM systems, get ready for a big shift in the right direction.

The Audience Builder in Raptor’s CDP leverages behavioral data and CLV insights to create highly targeted audiences. You can build audiences on any data point you choose – and guess what? Audiences built-in Raptor’s CDP are proven to deliver up to 16 times the ROI compared to traditional methods.

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How Imerco is mastering Omnichannel through data-driven segmentation

Imerco is Denmark’s largest chain of home and kitchenware stores, with more than 165 physical stores and a popular online shop.

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Warehouse to webshop: BAUHAUS’ omnichannel story

Like many other traditional retailers before them, BAUHAUS went through a transformative process, giving their familiar, red warehouses digital life. And while they describe themselves as relatively green in the market of established ecommerce webshops, their growth tells a different story.

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Why working with customer data should be the long haul

At Sport 24, working with segments is not only part of their DNA, it’s the stepping stone for launching new campaigns. The runner, the hiker, or the mother of two children is the central element to both content, products, and tone of voice – it all has to be in place before they hit “launch”.

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How Skoringen gained 102% higher e-mail revenue with the Customer Data Platform

Skoringen is the biggest footwear chain in the Nordics with roughly 200 physical stores all around Denmark and Norway – and a significant omnichannel presence.

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Why personalization is impossible without a Customer Data Platform (CDP)

For years, marketers have been promised “personalization at scale.” You’ve probably heard it pitched in countless ways: smarter e-mail recommendations, dynamic web content, better product suggestions.