Customer Data Platform
Seamlessly integrate all customer touchpoints and target with
Take ownership of your data and create better customer experiences
Your business is a bustling metropolis, where each visitor interaction – be it on your website, emails, ads, or in-store – is a vital data point. By consolidating these insights into a Customer Data Platform, you gain a panoramic view of your customers’ preferences, behaviors, and desires.
Build meaningful audiences for communication that resonates
Effective communication begins by identifying the right audience. A Customer Data Platform equips you with sophisticated tools to pinpoint precise segments within your customer base. This way, you deliver messages that not only reach but also resonate with your intended audience, enhancing engagement and connection.
Gain the detailed insights that help you understand your segments
Delve into the nuances of your audience with detailed insights on each user. Analyze your customers, evaluate your marketing actions, and deliver personalized messages that hit a little closer to home each time.
See how easy it is to create an audience
4 key facts
How personalization can impact your performance
91%
of customers are more likely to shop with brands who recognize, remember, and provide them with relevant offers and recommendations
80%
of consumers are more likely to make a purchase when brands offer personalized experiences
83%
of shoppers would exchange data for a more personalized experience
Get a detailed view of each individual customer in the Single Customer View
The Single Customer View within the Customer Data Platform provides a comprehensive, 360-degree profile of each customer. By aggregating data from various touchpoints, you gain a nuanced understanding of customer behaviors, preferences, and interactions. This holistic approach enables you to tailor experiences, improve engagement, and anticipate needs more accurately.
Calculate Customer Lifetime Value
Build audiences with 16x higher ROI than other segments
The Audience Builder in Raptor’s CDP leverages behavioral data and CLV insights to create highly targeted audiences. You can build audiences on any data point you choose – and guess what? Audiences built-in Raptor’s CDP are proven to deliver up to 16 times the ROI compared to traditional methods.
Choose the right CDP for you
Choosing the right CDP is a major decision that significantly impacts how you understand, engage, and grow your customer base. That’s why we’ve created the ultimate CDP Guide – a comprehensive ressource providing you with clear, actionable steps towards choosing a CDP that fits your requirements.
Download our guide
Customer Data Platform: Your Complete Guide
Want to learn more about our Customer Data Platform and its value to your business? Download our guide and find out what type of Customer Data Platform your company needs.
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