E-mail Triggers

Send high-converting e-mails to your subscribers based on their actions on your website

Create hyper-personal and timely trigger e-mails

Keep momentum going by sending timely reminders to your subscriber base. From abandoned basket to back-in-stock reminders, your visitor will receive the content that they’re most likely to engage with at the exact right time. Pick and choose from a vast variety of pre-built strategies and messages and Raptor will do the rest.

Give your marketing efficiency a shot of energy

With a solid set of automated trigger e-mails, you can watch the conversions roll in while you save time and energy for more important tasks. Our experts help you put together the trigger setup that goes with your business strategy, so you can turn visits into conversions and conversions into lasting customer relationships.

Watch your engagement rates take flight

Automated trigger emails are a simple yet effective way to improve key metrics. With typical open rates over 60%, conversion rates over 8%, and e-mail revenue increase of more than 20%, it’s an essential strategy for any marketing toolkit.

5 examples of

Pre-built e-mail triggers for you to implement

Abandoned Cart

Send a friendly reminder to users who left your site without checking out their cart to turn an almost-buy into a purchase.

Product Interest

Sometimes a user will visit a product page several times without making a move. A well-timed e-mail has a good chance of nudging them from browsing to buying.

Price Drop

For lots of consumers, the price is the deciding factor in the buying process. Let your deal-hunters know the moment their wishlist item drops in price with a tempting e-mail.

Category Interest

If your subscriber loves a specific category or brand, you can entice them with new launches, popular items, or relevant content within that category.

Back in Stock

Instead of having users sign up for a back-in-stock notification, you can send an automatic notification when a product they have looked at several times is back.

From Manual to Automated: How Tretti Cut Their E-mail Setup Time in Half

Tretti is a leading supplier of domestic appliances in Sweden, operating under the parent company WhiteAway Group.

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Zizzi achieves an +8% conversion rate on Price Drop triggers

With more than 120 concept stores across Northern Europe, Zizzi is one of the fastest-growing fashion brands within plus size fashion in the Nordics. Zizzi’s e-commerce site is represented in 11 countries and language variations.

Read the case study

ZERV boosted their conversion rate by 294%

ZERV is the mother company of a Danish sports retailer that covers 3 different kinds of sports – tennis, badminton and padel. They have smashing knowledge within racket sports and more than 22 years of experience.

Read the case study

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Get the ultimate E-mail Personalization Guide

Depending on your needs, there are lots of different ways to use e-mail personalization. That’s why we have created the ultimate E-mail Personalization Guide – a full resource covering everything you need to know about data-activation in e-mail.

Get the guide here