If you work with e-mail marketing, you know how long it takes to set up an e-mail flow with relevant recommendations. Imagine doing that for 13 different online stores at the same time.
This is an everyday occurrence for Nille Helweg-Mikkelsen, E-mail Marketing Specialist at ZERV. It’s only possible with a personalization engine that delivers well-tailored recommendations – automatically and in real time.
“Raptor is a tool we absolutely cannot afford to spare. The tool saves me endless time and resources that cannot be replaced”
ZERV is the mother company of a Danish sports retailer that covers 3 different kinds of sports – tennis, badminton and padel. They have smashing knowledge within racket sports and more than 22 years of experience.
Besides ZERV.dk, their portfolio also includes: Padelshoppen.com, Tennisshoppen.dk and Batmintonshoppen.dk – a total of 13 webshops across several countries including: Denmark, Sweden, Finland, Netherlands, and Germany.
ZERV strives to provide a high level of customer service and a wide selection of world-class products. With such a wide selection of different products, they needed a solution to help them show the most suitable product recommendations for each visitor.
In November 2021, ZERV invested in Raptor’s personalization engine for web and e-mail. In a combination with Klaviyo, Raptor helps ZERV deliver the most personal and relevant product and content recommendations – on web and in mail and across all 13 webshops. From there it’s been full speed ahead!
Racket sport expertise in the shape of AI
The personalized modules can also act as a stand-in for human expert guidance. The customer data collected by Raptor can create expert recommendations whenever Zerv doesn’t yet know enough about the customer’s needs.
Here, the online purchases made by real racket enthusiasts become the foundation for the recommendations in the modules. A sort of crowd-sourced expert recommendation, if you will.
“Despite our detailed knowledge of racket sports, it can be difficult to know every single customer’s needs when we have different target groups with various levels, countries, and ages. That’s why customer data from enthusiasts who purchase with us is extremely valuable. Raptor helps us collect that data for us to show the best possible product recommendations for each customer” – Nille Helweg-Mikkelsen, ZERV
Raptor modules convert 294% better than non-Raptor modules
The average order value is 10% higher than non-Raptor modules
ZERV has big ambitions for working with customer data in the future. Right off the bat, they hope to upgrade their e-mail marketing with Behavioral Triggers to strengthen personalization within their e-mail marketing.
By adding Behavioral Triggers, they can send out e-mails based on specific behavior on the site – like cart abandonment or a price drop on an item of interest. This will help them be even more personal and responsive in their e-mails across all 13 webshops.
“For the future we want to work even more with customer data and we look very much forward to continuing our collaboration with Raptor many years from now.”
- ZERV strives to provide a high level of service and thereby use Raptor recommendations modules which convert 294% better than non-Raptor modules
- Personalized modules can also become a stand-in for expert guidance
- Raptor’s personalization engine makes it possible for ZERV to have recommendations in all automated e-mails across their 13 webshops
- By having Web personalization, ZERV has more than doubled their average page view pr visit with a 236% increase
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