Move away from the one size fits all approach and personalize your entire website to each individual visitor from the search results to product and content recommendations. Help your potential customers find the right products, by delivering the right search result and guide them to the basket with highly relevant product and content recommendations, that are proven to improve the customer experience and that will lead to an increase in your online revenue.
Product & Content Recommendations
Use behavioral data from every step of the customer journey from each individual visitor browsing history that tells the true story about their preferences to deliver the most precise product or content recommendations to each individual user by personalizing every customer touchpoint.
You can’t recommend the same product or content piece to all your visitors – No user is the same, and the one size fits all approach is no longer viable, if you want to deliver personalized customer experiences.
A personalized website will improve your online performance metrics such as Conversion Rate, Average Order Value, Revenue per Visit, Time Spent on Site and many other!
With a personalized search, you can tailor each search result specifically to each individual user’s interest, behavior and preferences. This will make it easier for your visitors to find the right product, and it will drastically improve the customer experience.
With personalized search you are able to put a layer on top of your search engine, that enables you to personalize the search output on a 1:1 level. By doing so, your visitors will experience that their search results are more relevant, since the output of their search is based on their individual behavior, preferences and interests.
Personalized search is proven to boost sales and improve the customer experience, since your visitors have an easier time finding the right product or content element.