Merchandising

Use your recommendation modules as advertising spacein time-limited campaigns.

Take full advantage of Retail Media

Retail Media is a major trend, and Merchandising is the perfect tool to achieve it online. Use your recommendation modules as advertising space, either for products that need more exposure or brands that are willing to pay for prime placements. This way, you can strategically place chosen products right in the customer’s line of sight – all while staying personal and relevant.

Let the spotlight shine on chosen products and brands

Place chosen products right in the spotlight within your recommendation modules. Highlight private label products, relevant upsells, or chosen brands so they catch the attention of your visitors and boost both conversion rates and your bottom line.

What you can achieve with Merchandising

Build vendor-funded campaigns

Sell advertising spots to brands and vendors. With Merchandising, you can sell spots in front of your recommendation modules to the highest bidding vendor.

Create brand-specific campaigns

Prioritize specific brands that you want to highlight on your site. These brands will be featured all over your site in time-limited campaigns aligned with your other campaign activities.

Clear products from stock

Having a surplus in stock means that your invested capital hasn’t given you the return you wanted, and this might affect your future investments. Instead, place them in the line of sight of your customers, making them sell out faster.

Prioritize high-margin products

Products such as white label products with high margins usually do not generate as much traffic and clicks as your high-value brands, which means they do not get as much exposure in your recommendation modules. To change this, give them a boost in front of the products chosen by the recommendation algorithm.

Create awareness around new campaigns

Place your new products at the top of the recommendation modules from the moment they launch on your website. This gives your products a better start on your site, generating more traffic and sales for new launches.

Report on your campaigns

Track clicks, views, buys, and revenue generated by your Merchandising campaigns. With A/B split tests, you can evaluate what initiatives work best, and you can report all key metrics back to your vendors to show them the pay-off.

“Our collaboration with Raptor can be defined by one word: Fast! Together, we were fast to implement, fast to train the model, and fast to gain results. And speaking of results, in only one quarter, we delivered all our expected full-year results.”

Daniel Lintoiu, Lemvigh-Müller

Why working with customer data should be the long haul

At Sport 24, working with segments is not only part of their DNA, it’s the stepping stone for launching new campaigns. The runner, the hiker, or the mother of two children is the central element to both content, products, and tone of voice – it all has to be in place before they hit “launch”.

Read the case study

Warehouse to webshop: BAUHAUS’ omnichannel story

Like many other traditional retailers before them, BAUHAUS went through a transformative process, giving their familiar, red warehouses digital life. And while they describe themselves as relatively green in the market of established ecommerce webshops, their growth tells a different story.

Read the case study

How Plantorama’s conversion rates grew by 40% with tailored Web Personalization

In 2020, Plantorama decided to elevate their newly established webshop. They knew that omnichannel was the way to go to sow their crops in the world of ecommerce, but they needed to find a solution that fit Plantorama’s specific business model.

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Personalized Search: Increasing conversion rates on INDI.nl

INDI, one of the fastest growing e-commerce in the Netherlands, is a B2B retailer of technical parts. They have an extensive product catalog, with more than 450.000 products.

INDI aims to give their users the most relevant search experience online.

To do so, they use Raptor’s Search Recommendation to personalize their on-site search, and the results are incredible.

Read the case study

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