Still building audiences on gut feelings?
The future of marketing is data-based. In fact, companies that use data-driven strategies drive 5-8 times as much ROI as companies that don’t! However, data is still one of the most under-utilized assets in e-commerce, and this blind spot holds marketers back from delivering the most well-targeted and appealing messages possible.
This playbook gives you the Top 12 data-driven audiences to help you:
- Find your most high-value customers – and acquire more
- Segment customers who return too many products – and stop targeting them
- Predict churning customers, so you can reach out before they leave
Ready for a bullet-proof audience strategy?