Based on customer data from every touchpoint, the CLV Model shows you which customers are the most valuable – both historically and in the future. This is priceless information when building audiences and dividing your marketing spend: You want to focus on your valuable customers – or try to turn churning customers into diligent shoppers.
The CLV Model is included as a part of Raptor’s CDP for new and existing customers at no extra expense.
Customer Data Platform: Your Complete Guide
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Use all your data
Customer Data Platform Use Cases
Customers with a high CLV
Loyal customers who often buy place large orders or both.
Consumers who have previously had a high purchase frequency, but who have fallen sharply.
Identify customers with preferences towards a specific brand
Identify customers that only buy through one channel
Bargain hunters or gift shoppers that often shop on Black Friday or other discount periods.
We make the process to comply with GDPR, and secure your customers data and other privacy laws, more simple. A Customer Data Platform gives you unified user profiles for each of your customers, so you have a complete overview of the data you possess on each individual. This will make it much easier to comply with requests for changes to a customer’s privacy and permission status.
- Encrypted data hosted on a secure cloud solution from Microsoft Azure internal and external security evaluations
- Role-based permissions
- Two-factor authentication
Customer Data Platform
Customer Lifetime Value Model