What is Personalization?
Personalization is the process of delivering products and content that are individually tailored to specific users.
What is personalized marketing? Personalization is the advanced solution presenting you with qualified recommendations based on your prior behavior. With personalization you are being presented with recommendations reflecting former behavior gathered from different touchpoints via an algorithm.
#Personalization is the future
Personalization is no longer a “nice to have” — it’s an expectation.
#Personalization is unique
Personalization is qualified recommendations based on unique behavior
Why does personalization matter?
As customers (and human beings) we are psychologically drawn to people and businesses that demonstrate insights and an understanding of our needs and desires. This is how we connect and how we form relationships – when we experience that someone “knows” us.
As a business you aim to do the same: create loyal customers that value your brand, purchases your products and thereby increases revenue to maintain a high customer satisfaction level. The road for doing so, however, has changed and this is why you need to jump on the online personalization train if you want to keep engaging customers in an increasingly competitive market.
#Customers expect you to know them
Customers today are interested in brands that listen to them and pay attention to their specific wants and needs.
#Personalization is good business
Businesses who have applied personalization have experienced a performance increase between 10-30 %.
48 % of consumers have left a company’s website and made a purchase elsewhere if the customer experience was poor. Accenture survey, 2018.
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