What is Search Personalization?
By combining your search- and personalization engine, an on-site Search Personalization option allows you to tailor every search result specifically to the individual visitor’s interests, behavior and preferences.
This makes it easier for your visitors to find the right product, and improves the customer experience drastically. Raptor uses deeply intuitive and personalized modules that offer recommendations based on every interaction, from every user across all your customer touchpoints.
With personalized search results you can add a layer to your search engine, enabling you to personalize the products in the search results on a 1:1 level.
By doing so, your visitors will experience that their search results are more relevant, because they are presented with products that are based on their individual behavior, preferences and interests.
Personalizing your search engine is proven to boost sales and improve the customer experience, since your visitors have an easier time finding the right products.
Read more about Website Personalization.
You can choose between various strategies in your personalized search solution.
Visitor's purchase history
Show products that are related or often bought together with a previously purchased product
Visitor's click history
Show products that a visitor has shown high interest towards recently but have not bought yet
Show products that visitors, who look like each other, have either clicked or purchased
Recommend products that are related to a previous purchase or the current basket content
Suggest products that are upgrades and/or more expensive versions of a current product in the basket
Show products that are popular across your website based on clicks or conversions
Customer data from website tracking can also be combined and used to prioritize products in your visitors search results.
When a visitor enters a broad search result and is sent to a category landing page, the page becomes a result of the specific search. The products on the landing page are re-ranked to match the individual’s preferences.
Use different factors to re-rank your search results
Rank and prioritize products that have the highest conversion rate above other products
Rank and prioritize products that have generated the most clicks within a given period above other products
Rank and prioritize products that are trending at the moment based on purchases or clicks above other products
Number of purchases
Rank and prioritize products that are most popular in terms of purchase above other products
Other factors such as stock status, margin size, discount %, etc. can also be chosen as determining factors in your personalized search to tailor it to your specific business goals.