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Re-rank and personalize your search

Search Personalization

Raptor Search Personalization

What is Search Personalization?

By combining your search- and personalization engine, an on-site Search Personalization option allows you to tailor every search result specifically to the individual visitor’s interests, behavior and preferences.

This makes it easier for your visitors to find the right product, and improves the customer experience drastically. Raptor uses deeply intuitive and personalized modules that offer recommendations based on every interaction, from every user across all your customer touchpoints.

Personalized Search

With personalized search results you can add a layer to your search engine, enabling you to personalize the products in the search results on a 1:1 level.

By doing so, your visitors will experience that their search results are more relevant, because they are presented with products that are based on their individual behavior, preferences and interests.

Learn how increased conversion rates with Personalized Search.

Personalizing your search engine is proven to boost sales and improve the customer experience, since your visitors have an easier time finding the right products.

Read more about Website Personalization.

Raptor Personalized search

Search Strategy

You can choose between various strategies in your personalized search solution.

Visitor's purchase history

Show products that are related or often bought together with a previously purchased product

Visitor's click history

Show products that a visitor has shown high interest towards recently but have not bought yet

Twin analysis

Show products that visitors, who look like each other, have either clicked or purchased

Cross selling

Recommend products that are related to a previous purchase or the current basket content

Up selling

Suggest products that are upgrades and/or more expensive versions of a current product in the basket

Trend spotting

Show products that are popular across your website based on clicks or conversions

Raptor Search Re-rank

Product re-ranking

Customer data from website tracking can also be combined and used to prioritize products in your visitors search results.

When a visitor enters a broad search result and is sent to a category landing page, the page becomes a result of the specific search. The products on the landing page are re-ranked to match the individual’s preferences.

Learn how BilligVVS increased Average Orders by 4.78% with Personalized Search.

Use different factors to re-rank your search results

Conversion rate

Rank and prioritize products that have the highest conversion rate above other products

Click popularity

Rank and prioritize products that have generated the most clicks within a given period above other products


Rank and prioritize products that are trending at the moment based on purchases or clicks above other products

Number of purchases

Rank and prioritize products that are most popular in terms of purchase above other products

Other factors such as stock status, margin size, discount %, etc. can also be chosen as determining factors in your personalized search to tailor it to your specific business goals.

Designed to work with your tech stack

We’re ready to develop any integration you need

Every solution is handcrafted to make you succeed

Webinar: Personalized Search With Algolia

Raptor Services joined forces with Nicolas Gerard from Algolia on this webinar that introduces what personalized search is and why it is important.

Algolia Raptor Webinar

Website Personalization

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Search Personalization

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