Personalization for Banners & Catalog Enhancement
Ad Personalization
Personalization in
paid media
Stand out in your advertising channels with personalized messaging to be the thumb-stopping moment. Improve your product selection by delivering personalized product or content recommendations in your advertising that will increase click- and engagement rates.
Integrate personalization to marketing materials in all your paid media channels. Get the most out of each impression and maximize the results from your advertising activities by delivering consistent customer experiences across all your customer touchpoints.
Why use Advertising Personalization?
Increase engagement
Reduce banner blindness with engaging and personalized ads
Improve product selection
Optimize your product selection for each user’s behavior
Get the most out of each impression
Convert your impressions to engagement and clicks
Personalized strategy
Become personal in order to maximize the results from your paid media campaigns
Custom solutions
Tailor the solution to your paid media strategy with an out-of-the-box solution
Take control
Stay in control of what products you display in your ads to move away from black box setups
Personalization for Banners
Optimize your display ads with personalized engagement banners. They make it possible for you to take control of the messaging in your banner ads and deliver relevant customer experiences.
Personalization for Banners will reduce banner blindness. When you deliver relevant user experiences, these will stand out by exposing users to products they have previously interacted with.
Advertising platforms are like black boxes, and your display banners will stay generic if you don’t take control of the output.
What you choose to expose to your target audience in your banners should be decided by algorithms that differentiate between known and unknown users in order to tailor the message to the individual user’s preferences.
Catalog Enhancement
Add business logics to your product catalogue feed to ensure that you meet your business goals. With Catalog Enhancement you can add your most important product attributes containing business critic logics to your existing product catalog.
Gain control over your products, by choosing which products to promote in your shopping feed ads. Whether it being on Facebook, Google or a third platform.
When boosting products with parameters such as high-margin, bestsellers, stock status, or revenue per visit, you will be able to differentiate yourself from competitors and improve your performance in your product listing ads.
When implementing business critic logics such as revenue per visit, bestsellers or other custom algorithms into your product ads, you will experience an increase in your performance metrics, ROAS, click-through rate and more.
Designed to work with your tech stack
We’re ready to develop any integration you need
Every solution is handcrafted to make you succeed
Related Content
Omnichannel is about creating consistent customer experiences across all channels. At Raptor we call
Learn More
Find out how you can personalize your Black Friday experience with this guide.
Learn More
You have to be top of mind among your potential customers, which requires you being present in every
Learn More
Jeppe Godske Olsen fra Raptor Services og Jacob Breinholst fra NEYE går sammen på scenen i fortællingen
Learn More
Do you want to know more?
Omnichannel Personalization
Personalized experiences across all your channels
Customer Data Platform
Connect all your data sources to create a 360° Single Customer View
E-mail & Triggers
Personalized products and content in e-mails and behavioral triggers
Website Personalization
Product- & content recommendations for web and search
Merchandising
Use your recommendation modules as advertising space
Advertising Personalization
Stand out in your advertising channels with personalized ads