The B2B industry
Today B2B customers expect consistent, fast, and personalized experiences. They are mindful of their purchasing decisions; their buying journey is dynamic and includes many different stakeholders along the way.
B2B consumers expect seamless shopping experiences similar to B2C buying. They value the option to research on several different platforms before deciding. And they are willing to walk away from your offer if they find something better elsewhere.
That calls for an omnichannel approach!
Why? Because with omnichannel, you focus on delivering a consistent message everywhere. Having an omnichannel approach means unifying customer data from every channel into one shared platform.
4 key facts
Why omnichannel personalization should be your highest priority
“Our collaboration with Raptor can be defined by one word: Fast! Together, we were fast to implement, fast to train the model, and fast to gain results. And speaking of results, in only one quarter, we delivered all our expected full-year results.”
Do you want the best e-commerce actions for B2B?
Focus areas for the B2B industry
Win the hearts of your customers
– again and again
Tearing Down Data Silos
Effectively activating data means gathering all information across various systems and data platforms and collecting the data to get a single customer view.
Instead of having data silos, you collect and use all your data to get a complete overview of each one of your customers. This way, none of your data goes to waste, and you comply with your customers’ needs.
Without a proper data activation process, valuable data will go unused and become worthless over time.
Continue omnichannel growth
B2B customers buy face-to-face, remotely, and online even with complex products. And they regularly use ten or more channels to interact with suppliers.
B2B suppliers who don’t include omnichannel in their strategy are failing their customers and losing to their competitors.
Next level personalization
Technology is crucial in bridging the gap between digital and physical experiences by syncing digital listings with physical inventory.
With personalization you create an integrated and cohesive customer experience, no matter how or where a customer reaches out.
This way you increase customer retention and grow revenue for your brand.
Churn predictions and CLV
B2B businesses have fewer customers to sell to, but instead, they can recognize all of them because customers must log in.
With a CLV, you can point out which of your customers have a high risk of churning.
Egg. If a customer is visiting your website less frequently or is buying less, you can call them up and check what’s going on.
Do you want to take your omnichannel strategy to the next level?
Download the Omnichannel Personalization guide and find out how.