Food & Beverage

Demand is constantly rising and digital presence has exploded

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Food & Beverage industry

After the pandemic, consumers have become more comfortable with purchasing food online. This has affected the food and beverage industry to reinvent itself, expanding into the online universe and making big investments in e-commerce.

To meet the high demands for digital grocery shopping and home delivery of fresh foods, the industry has to be one step ahead with resources and investment.

An important ingredient in food e-commerce is relevance. Nothing is as individual as the foods we each like to eat, and consumers prefer to support brands that recognize them and show them the products they are most likely looking for – from organic veggies to low-fat dairy.

We can help your digital platforms become much more personalized. Your bottom line will thank you for it – and your customers will too.

4 key facts

How personalization impacts
the food & beverage industry

91%

of customers are more likely to shop with brands who recognize, remember, and provide them with relevant offers and recommendations

– McKinsey

86%

of consumers expect conversations to move seamlessly between channels

– Gladly

80%

of consumers are more likely to make a purchase when brands offer personalized experiences

– Hubspot

83%

of shoppers would exchange data for a more personalized experience

– Hubspot

Nemlig.com delivers the best digital experience in Denmark

Nemlig.com is Denmark’s leading online supermarket that delivers daily groceries to thousands of customers every day. And their success with personalization is undeniable!

%

increase in online revenue

%

increase in page-views with recommendations

Read the Nemlig.com case here

Customer Data Platform: Your Complete Guide

Want to learn more about our Customer Data Platform and its value to your business? Fill out the form to download the guide that answers all your questions.

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Focus areas for the food & beverage industry

Take advantage of the consumer behavior

Always one step ahead of the consumer and keep on developing new and more convenient sales channels. And do it with a personal twist, consumers want to be seen and heard. It sets the bar high for the way you organize your entire ecosystem – both internally and externally. You need to have a blended focus on data, insights, and analytics.

D2C is here for good

Learn from B2C and sell Directly to Consumers – if you are not already doing it.

D2C provides more personalized contact and allows you to gain an insight into who is buying. This way you learn more about your customers through each stage of the buying process.

In a D2C environment you can achieve more engagement, which will drive stronger customer relationships and retention through targeted marketing campaigns.

Always remember your visitors’ preferred choices

Nemlig.com recognizes 95% of visitors through all their data, which enables them to adapt the preferences of each individual visitor to every channel and platform.

Within the food and beverage industry, it is essential to remember your visitors’ preferred choices to create the most personalized customer experience. In return, you will see a boom in basket size and revenue.

Vegan alternatives, lactose free options, brands, sustainability, allergies, price points – all are specific preferences that affect your customer’s grocery choices.

CLV is a must

Focusing on your customers’ lifetime value is the holy grail for this industry. It enables you to understand the value each customer has right now – and what steps you can take to future proof it.

Based on customer data from every touchpoint, a CLV Model shows you which customers are the most valuable – both historically and in the future. This is precious information for building audiences and dividing your marketing spend most efficiently.

It is a priceless tool that helps you identify your best customers, customers with a high churn risk, and several other valuable parameters.

Learn more on what to achieve with the CLV Model here

React instantly on the consumer’s buy intent

To create a personalized customer journey, you need to recognize and react to your consumers’ intent – and it needs to be instant.

For example, when consumers buy lactose free milk, the algorithm automatically identifies various preferences throughout the purchase. Here, our algorithm recommends products that other consumers have bought together with that exact lactose free milk.

This may sound logical, but this automated process will save you several hours of manual tagging.

Globally, online sales will make up 15-20% of the overall sales in the food and beverage industry by 2025

– a 10x increase since 2016

Increase your performance with a unique and personalized customer experience

We are working with different food and beverage brands, and we take pride in tailoring each solution to your needs and existing tech stack. We help you collect, store, analyze, and activate your customer data to give your customers a personalized experience.

At Raptor, we understand the importance of getting the most from your investment. That’s why we schedule regular status meetings to make sure we are aligned and up to date with your needs and targets.