Considerations before buying
What is personalization?
Personalization is the practice of providing your customers with a streamlined and individual customer experience every time they interact with your brand. Therefore, an important part of personalization is tracking every interaction your customers have with your brand. Learn more on ‘Why personalization’ here
Why should I use Raptor?
Raptor Services is a market-leading Personalization and Customer Data Platform provider and serves more than 300 ambitious customers worldwide within different fields. With our solutions, you create the foundation for a true omnichannel customer experience. Check out our customer cases for examples
Can Raptor integrate with my website platform, ESP, mobile app, and search engine?
Can Raptor track behavioral data on my subdomains?
Will Raptor sign a mutual Non-Disclosure-Agreement?
Being a customer at Raptor Services
Which services can Raptor provide?
We provide the following services:
• Customer Data Platform
• Website Recommendations (Products, Content)
• Search Personalisation (Products, Content, Brand, Category)
• Email Recommendations (Products, Content)
• Behavioral Triggers (Automations such as Abandoned Basket and Product Interest)
• Merchandising Center
• Data Synchronization (POS)
What support does Raptor offer?
As our customer, you get your own expert from our Professional Service team, who will be your go-to-expert in case of issues, follow-ups, or questions about your services. We have a 24/7 support policy – so don’t hold back.
How reliable is Raptor?
How does Raptor send out email on my behalf?
If you use our Behavioral Triggers, we can initiate a flow in your Email Platform, based on the behavior we are tracking. When a user performs an action that triggers an email, the permission check happens in your Email Platform, and the email is sent from your system.
Can Raptor Increase my visitor engagement?
Does Raptor improve customer experience?
Personalized content and offers are more appealing to costumers, providing a better experience, which leads to lower bounce and exit rates — and more time on site.
Does Raptor increase conversions?
Personalized site experiences turn leads into customers sooner with content that drives higher conversion rates than those who deliver a common experience.
Can Raptor increase my customer lifetime value?
Yes, by personalizing every customer interaction, you can deliver better customer satisfaction, gain trust and boost lifetime value.
Why is personalization important?
Customers expect to receive personalized experiences from news feeds, social networks, and video channels. You must meet those same expectations to maintain customer satisfaction and reduce churn.
How does personalization work?
Using integrated marketing tools, you deliver targeted, unique content to your customers. You do this by using rule-based or automated methods based on analytics-driven metrics and audience profiles.
How do I know personalization is successful?
Typically, you can use metrics such as conversion, cart abandonment, bounce, and click-through rates to evaluate the success of your personalization campaigns. Brands may also choose to rely on key performance indicators that fit unique business needs.
How do I personalize experiences for anonymous visitors?
You can use contextual data such as search engine, referral source, IP address, and device to customize experiences. Leading solutions can create anonymous user profiles from first touch to all subsequent digital interactions.
Data and compatibility
Will my data be secure and private?
All models are unique to the customers’ data set, and are not shared across other Raptor accounts. No data is used to train or propagate models for other customers, the customer’s model inputs and outputs are entirely owned by the account. Every interaction customers have with Raptor Services is protected by encryption.
Who owns my data?
Is my performance data kept private?
Can Raptor integrate with other tools and platforms?
Can Raptor utilize offline data, such as offline transactions from physical stores or lead data from sales teams?
Yes, just like any other type of external data in Raptor. The offline data simply has to be available in the form of an upload or a synchronizable feed such as RSS.
What does the pricing structure consist of?
Each service (Web and Search, Email and Automations) consists of a license and maintenance fee, as well as a traffic fee based on usage. Customer Data Platform, Merchandizing, and Data Synchronization solely consist of a license.
What happens when I exceed the current volume of my traffic step?
Raptor includes a certain number of API-requests or module impressions, on each traffic step. When you exceed the included usage in your current step, you will automatically be moved into the next traffic step, which will be reflected in your subscription.
Is price the most important factor to consider when choosing a SaaS?
ROI is much more important than price itself. Make sure you have a substantiated estimate of your return on investment.
Read this blog post on how buying too cheap is the most expensive decision.
Can Raptor integrate with other tools and platforms?
Does Raptor have a partnership Program?
Raptor collaborates with a range of trusted Solution-, Paid Media-, and Technology Partners, to help our customers maximize their online business with the intelligent use of data that Raptor enables.
Didn’t find what you were looking for?
A Raptor expert can share more about the product and answer any questions you have.