Luxoliving.dk achieves a ROAS of 650% and a CTR-increase of 38.2% with Raptor Catalog Enhancement.
In 2007, Luxoliving.dk opened its first physical store, providing a wide variety of living and home products. Shortly after, they launched their webshop and quickly began realizing the potential in Google’s different options for driving relevant traffic to the webshop.
In 2018, we developed a new algorithm, based on the fundamentals of the Raptor algorithm query language. The algorithm is tailored to business needs in Google, and Luxoliving.dk was the first to implement it into their Google Ads setup.
Following the implementation, they increased their ad spend on Google Shopping by 40% and has achieved a ROAS of 650% on the extra ad spend invested!
Read more: Catalog Enhancement
The algorithm builds automated ads based on expected sales per click within the different product categories. When compared to regular Google Shopping categories these ads cause CTR, Share of Search Impressions, and Share of Clicks to increase greatly.
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Increase in Click Through Rate
Increase in Share of Search Impressions
Increase in Share of Clicks
Return on Ad Spend
After we started using Raptor for our Product Listing Ads, we have seen our CTR, ROAS and Impression Share increase greatly! We are dynamically adjusting the product groups in our bidding strategy, to ensure that our Google Ads bidding now reflects the trends tracked on the website, and by automating the process, we are saving both time and resources. Most importantly, the higher CTR and conversion rate means that we are able to increase our share of ad impressions and still meet our ROAS goals.
– Lars Friis Hansen, Customer Success Manager
Raptor is one of a few selected Google Technology Partners in Denmark. In 2019, it will be even easier for our customers to integrate and benefit from our personalization technology in all Google Ads products.
I am excited to add Raptor Services to our exclusive list of technology partners. An increasing number of businesses focus on creating relevant and personalized interactions with consumers, and Raptor helps them by improving the Google Ads suite products with personalization strategies.
- Luxoliving increased their ad spend on Google Shopping with 40% and has achieved a ROAS of 650% on the extra ad spend invested.
- The Raptor algorithm builds automated ads based on expected sales per click within the different product categories.
- When you compare Raptor’s algorithm to the regular Google Shopping categories these ads cause CTR, Share of Search Impressions, and Share of Clicks to increase greatly.
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