More connections – greater relevance
Why should you use Raptor personalization in combination with dotdigital?
Raptor use advanced algorithms, data mining and machine learning to create behavioral recommendations. Our platform learns and recognizes each individual user and their interactions – making marketers able to empower relevant communication based on consumer behavior through e-mail.
Raptor’s personalization engine seamlessly integrates to dotdigital. There is no need to change email platform, Raptor can help you get the most out of dotdigital by personalizing your e-mail campaigns and sending behavioral e-mail triggers.
Use Raptor in combination with dotdigital to target the right people, at the right time and with the right products.
Right people: Track your subscribers online behavior and intent, that will initiate relevant emails
Right timing: Modify and split-test the timing of the send-outs that allows for iterations and optimization
Right products: Display relevant products and content to each individual subscriber based on their behavior
Setup product catalog import (shopping feed)
Setup website tracking
Save time on manual processes
Automatically increase the volume of e-mails with personalized communication
Deliver real-time & up-to-date emails automatically
Improve KPI’s & Drive Sales
Improve open rates with correctly timed e-mails
Increase click-through rates with dynamic and personalized product recommendations
Boost conversion rates by delivering personalized e-mails to subscribers with intent to buy
Take your e-mail marketing to the next level
Show the right products to the right subscriber.
You no longer have to manually choose products that you think your subscribers are going to find interesting. Let your subscribers’ behavior, preferences and interactions dictate the products shown in your e-mails.
Every product module is based on each individual subscribers’ behavior, so the products within the modules are different for each subscriber.
The modules are also dynamic and updates in real-time. The moment a subscriber opens your e-mail, the product for each individual subscriber is chosen, so that the most recent behavior is taken into consideration.
Inspire your subscribers with relevant content based on their behavior and make your content sell the products for you.
Sell products through content recommendations by finding the right content elements for each subscriber, such as guides about a certain product they have shown interest towards. This way you use content to inspire them to purchase the product, with content related to the product.
Insert modules that work just like product modules, but instead they showcase relevant articles, guides or videos.
Behavioral E-mail Triggers
A lot of users will add a product to their basket, but they won’t complete the purchase before they leave your website. In attempt to recover as many cart abandoners as possible, you can remind the user by e-mail about the product, they have abandoned and encourage them to complete the purchase.
In the consideration phase, a lot of users will visit a lot of products on your website. But often there is a product that have created more attention than others. Target users that have shown a high interest to a specific product, but have yet to add produts to the basket. Based on product page visits, you are able to set a specific number of visits that will trigger a product e-mail if they do not purchase the product during their visit.
If a user on your website hasn’t shown a particular interest in a specific product, you are able to inspire the user by sending an e-mail presenting the best-selling products within the category. Target users that are interested in specific categories on your website. If a subscriber has shown a high interest within a specific category, you are able to send an e-mail with content about the most popular products within the category.
Often, a user will show an interest to a product, but only purchase this after the price has dropped. If the price drops on a product a user has clicked on or otherwise shown an interested towards, an e-mail will be send with the specific product triggered.
Back in Stock
Sometimes it happens that products are out of stock, but they are still featuring on your website for users to visit. If a subscriber visits a product that is out of stock, you are able to automatically remind the subscriber whenever the product is back in stock by sending them an e-mail reminder with the specific product of interest.