Beauty & Healthcare industry

Supercharge your ecommerce experience

Beauty & Healthcare industry

The growth within the Beauty and Healthcare industry is exploding to say the least. Whether it’s morning, noon, or night, beauty and health products are an essential part of consumers’ daily routine.

To stand out from the big crowd of competitors, your focus shouldn’t only be on the products! In fact, 88% of shoppers think the customer experience is just as important as the product.

They are more likely to buy if you can recommend personalized products to them. So you need to ensure a personalized experience on all your channels. And for good reason!

Consumers often shuffle between brands and do not hold back on purchasing products they have never tried before.

Show them you know what they are looking for and give them a personalized customer experience from the moment they step into your online store.

Your bottom line will thank you for it, and so will your customers!

4 key facts

How personalization impacts the Beauty & Healthcare industry


91% of customers are more likely to shop with brands who recognize, remember, and provide them with relevant offers and recommendations

– McKinsey


of consumers expect conversations to move seamlessly between channels

– Gladly


Consumers who get personalized recommendations are 75% more likely to make a purchase.



of shoppers would exchange data for a more personalized experience

– Hubspot

“As an online pharmacy we handle very complex customer journeys and make sure individual customer needs are met. By combining Raptor’s Customer Data Platform and Recommendation engine, we’ve build the foundation for a more personal and relevant pharmacy-experience”


Focus areas for the Beauty & Healthcare industry

Make your customers feel special

Over the next couple of years, it will be all about having a solid and future-proof marketing strategy that includes customer preferences and new ways of selling. Your strategy should contain tech innovations, social shopping, and sustainable product offerings. And don’t forget to have a thorough omnichannel approach. Learn more about omnichannel here

Personalized product recommendations

You can’t and shouldn’t recommend the same product to all your visitors. No visitors are alike, and the ‘one size fits all’ approach is outdated if you want to deliver personalized customer experiences.

With the elimination of 3rd party cookies, beauty and health brands will need to strengthen their 1st party data strategy and find new ways of collecting customer data.

Here product recommendations quizzes are one way to find out personal information about your visitors and personalize your communication and tailor your offers.

quiz healthcare
fashion omnichannel raptor services

Create a beautiful shopping experience 

When talking about personalization, companies should not only focus on a tailor-made product, but also on a tailored experience across all platforms. And that calls for an omnichannel approach!

Why? Because with omnichannel you focus on delivering a consistent message everywhere. It’s about making sure there is a seamless experience that gives your visitors what they need – exactly when and where they need it.

Use AI to create custom experiences in high-tech ways

The use of AI has revolutionized shopping experiences everywhere – not least for health and beauty brands.

The technology has proven to be both popular and successful in the industry because it offers customers a personalized experience that aims to make shopping much more targeted and easier for consumers.

Artificial Intelligence can help online shoppers identify the right products without having to go into a physical store. It can also be used to create unique formulas and virtual try-on experiences.

ai recommendations beauty and healthcare
Loyalty club beauty and healthcare

Rewards programs and special prices

Loyalty programs represent a huge opportunity for beauty and health brands to personalize their offering and retain long-term customers.

Offering customers points, special prices, and a gift on their birthday are all great ways to maintain a good relationship with your customers.

Everything from answers to quizzes and regular shopping habits are all relevant data that can be used to personalize interactions. You will appear more relevant, and it will improve your performance and increase revenue.


Do you want to take your omnichannel strategy to the next level?

Download the Omnichannel Personalization guide and
find out how.

Join our Beauty & Healthcare customers

Martech solutions made perfect for this industry

Whether you are an ecommerce manager, an e-mail automation specialist, or a CMO of a big beauty brand, you need the right Martech tools to support you in delivering great results.

Here Raptor is a match made in heaven. We are all about personalization across all sales channels and we are best in class when it comes to data activation. And the best part is that we can tailor and customize each of our solutions to your specific needs.

Customer Data Platform

Connect all your data sources to create a 360° Single Customer View

E-mail & Triggers

Personalized products and content in e-mails and behavioral triggers

Website Personalization

Product- & content recommendations for web and search


Use your recommendation modules as advertising space

Advertising Personalization

Stand out in your advertising channels with personalized ads

Wanna hear more about how we can support your growth with premium personalization and cross channel data activation?