Recipes to satisfy food connoisseurs
Karoline’s Kitchen® has expanded their focus and is now on a journey to move from a recipe-focused brand to a product-focused brand. We will continue to offer amazing recipes and inspiration. Our goal is to expand experimentation among our food loving customers by providing new recipes and personal recommendations. In this way, we hope to encourage our customers to make Karoline’s Kitchen products a staple in every refrigerator and home.
A comprehensive study our customers’ shopping experience revealed that there was a need for a digital hub. In this way, we would be able to meet our customers’ desire for personal advice, increased interaction and better inspiration. With these new options, we hope our loyal customers experience even better culinary success with our products and reduce food waste.
Our goal is always to provide better customer service, and with this as our focus, we have developed Karoline’s Kitchen Customer Club and Karoline’s Dinner Club. All if these changes have been spiced up with amazing new features and greater benefits to make your experience with us even better.
Produced by Blackbird
Raptor provides Arla Foods with dynamic content to their “Personal Meal Plan” based on user behavior and preferences.
The recipe recommendations will keep getting more and more refined as users use My Meal Plans, browse the Arla website, interact with e-mails or use our Karoline’s KItchen app. My Meal Plans’ recommendation system grows smarter about customer preferences each time a user selects and saves recipes to their favorites, switches between recipes or looks at specific dishes.
See how My Meal Plan Works
Full of Good Results
The inspiration emails have been opened with good results. In average 43.5% – 65% greater than business best practice. And with a click-rate of 21% that have never been seen before.
Karolines Madklub is listed to the following awards:
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