What’s new
We are excited to announce the addition of a new overview and improved self-service options in Profile Unification. This feature gives a better view of the identifiers that constitute each profile within Raptor’s CDP as well as the option to add identifiers manually.
Key Highlights
Better overview of all identifiers
Recognizing users and consolidating them in unified profiles are central to how Raptor’s CDP operates and the audiences you can create within it.
That’s why it’s so helpful to gain a detailed understanding of the various identifiers that form your profile unification within Raptor’s CDP. This feature offers a nerd-level peek under the hood, allowing users to see the intricate workings of profile unification. Get an introduction to Person Identifiers and Profile Unification.
Self-Service Identifier Creation
Users can now create their own identifiers within Raptor’s CDP. This empowers you to work more independently when it comes to shaping your profile unification with the exact identifiers you want. See how to create Person Identifiers.
We believe this addition will make your everyday workflow within the CDP even smoother, offering greater flexibility and control of the identifiers and profiles.
For even better insights, you’ll soon be able to view the number of identifiers as well.
Profile Unification is live starting May 23rd, 2024.