How to improve your Black Friday strategy with personalization


Duration: 40 minutes
Date: August 2021
Language: English

Raptor hosted a webinar where our Senior Consultant, Mads Sieron Thorsen, and Director of Paid Media, Anders Spicker Rasmussen, explained why personalization should be the key element of your Black Friday strategy. 

No matter if you have personalization on your website or not, you will find this webinar valuable.


  • Why personalize your Black Friday strategy?
  • Website personalization & 3 must-have triggers
  • E-commerce merchandising – Sell top spots to brands
  • Maximize the value of each bought impression
  • How to get started
  • Key takeaways 
  • Q&A session


    Anders Spicker Rasmussen

    Director, Paid Media – Raptor Services

    +45 53 67 57 55

    Mads Sieron Thorsen

    Mads Sieron Thorsen

    Director, Professional Services, Raptor Services

    +45 61 26 12 37

    Related Content

    You might also like

    Let us show you what you can achieve with premium personalization


    A Raptor expert can share more about the product and answer any questions you have.