E-book
Customer Data Platform
– Better targeting, smarter personalization & stronger results
No two customers are the same
They have radically different interests and intentions, and they respond differently to the messages you send their way.
You probably already know this. And you might already be working with segmentation and personalization, whether it’s in your e-mail marketing, your paid media, or on your site. But what if you want to take it one (or several) steps further?
What if:
- You want to get to know your customers on an even deeper level, like their brand interests, their loyalty level, or even their lifetime value
- You want to bring down your CPA in paid social by making sure each targeted message hits the bull’s eye?
- You want to make sure your site speaks directly to each user, changing based on each visitor’s purchases, role, or passions?
That’s exactly what a Customer Data Platform can help you achieve.
A Customer Data Platform (CDP) solves one of the most complex challenges facing businesses today: Unifying customer data from all ends of your business and transforming it into customer insights that are tangible, measurable and actionable.
From Single Customer View to customizable audiences, and Customer Lifetime Value Models, it gives you the insights you need to create a truly personalized experience.
What if:
- What a Customer Data Platform is, and what types of results it drives
- What resources it takes to create the results you want (no magic boxes here!)
- An overview of the many inspirational use cases for the CDP when activated into the channel of your choice.
