How Major European Retailers Excel at Omnichannel
Free guide with 7 common Omnichannel Pitfalls
– and how to solve them using customer data
Picture this: a staggering 75% of consumers navigate through more than one channel during their customer journey.
And they spend around 4% more in-store and 10% more online than single-channel shoppers. Consumers are well-versed in the many different channels and what they do – and that puts pressure on your omnichannel setup.
Yet, creating an omnichannel strategy continues to be a struggle for even the most experienced players in the field.
These are just some of the typical headaches:
- How can each channel be used to encourage sales?
- What channels should be your priority, and how do you connect them?
- And – importantly – where do you even begin when your omnichannel strategy is just being defined?
“Marketing campaigns using 3 or more channels earned a 496% higher order rate than single-channel campaigns”
They’re concrete, tangible, and based on real examples from omnichannel frontrunners, including Imerco, Shoe-D-vision, Plantorama, and GolfExperten. All to give you a clear idea of the steps you should take to create a more streamlined customer experience.
So, whether you’re a seasoned e-commerce expert or just beginning your omnichannel adventure, get ready to crumble some data silos and turn omnichannel pains into gains!