Building audiences from scratch is straightforward when you know your customer data well, but less so for marketers who don’t work with it every day.
To make it easier to get started, Raptor now offers 9 ready-to-use audience templates generated with AI, based on your CDP data and Raptor’s Customer Lifetime Value (CLV) model.
9 audience templates, ready to go
The templates cover distinct stages of customer value and engagement, such as:
- Champions: highly engaged customers who buy often and advocate strongly for the brand.
- Can’t lose them: valuable customers who show signs of slipping away and need targeted attention.
- Hibernating: previously active customers who haven’t engaged in a long time.
Each template gives you a meaningful starting point based on your data. Once created, you can tweak your audience the same way you would a manually built one.
To use this feature, go to Customer Data Platform > Audience Builder and click on the Build new audience button.
Any questions or feedback? Don’t hesitate to get in touch at [email protected].