Boosting Google Shopping Results on Luxoliving.dk

Luxo Living x Raptor

Boosting Google Shopping Results on Luxoliving.dk

Luxo Living

Industry: Living & Furniture

Solutions:

• Website Personalization
• Advertising Personalization

About

Luxoliving.dk achieves a ROAS of 650% and a CTR-increase of 38.2% with Raptor Catalog Enhancement.

In 2007, Luxoliving.dk opened its first physical store, providing a wide variety of living and home products. Shortly after, they launched their webshop and quickly began realizing the potential in Google’s different options for driving relevant traffic to the webshop.

In 2018, we developed a new algorithm, based on the fundamentals of the Raptor algorithm query language. The algorithm is tailored to business needs in Google, and Luxoliving.dk was the first to implement it into their Google Ads setup.

Following the implementation, they increased their ad spend on Google Shopping by 40% and has achieved a ROAS of 650% on the extra ad spend invested!

Read more: Catalog Enhancement

The algorithm builds automated ads based on expected sales per click within the different product categories. When compared to regular Google Shopping categories these ads cause CTR, Share of Search Impressions, and Share of Clicks to increase greatly.

Results

After we started using Raptor for our Product Listing Ads, we have seen our CTR, ROAS and Impression Share increase greatly! We are dynamically adjusting the product groups in our bidding strategy, to ensure that our Google Ads bidding now reflects the trends tracked on the website, and by automating the process, we are saving both time and resources. Most importantly, the higher CTR and conversion rate means that we are able to increase our share of ad impressions and still meet our ROAS goals.- Lars Friis Hansen, Customer Success Manager

Raptor is one of a few selected Google Technology Partners in Denmark. In 2019, it will be even easier for our customers to integrate and benefit from our personalization technology in all Google Ads products.

I am excited to add Raptor Services to our exclusive list of technology partners. An increasing number of businesses focus on creating relevant and personalized interactions with consumers, and Raptor helps them by improving the Google Ads suite products with personalization strategies.

Raptor Solutions

Stand out in your advertising channels with personalized ads

Product- & content recommendations for web and search

Take-aways

• Luxoliving increased their ad spend on Google Shopping with 40% and has achieved a ROAS of 650% on the extra ad spend invested.
• The Raptor algorithm builds automated ads based on expected sales per click within the different product categories.
• When you compare Raptor’s algorithm to the regular Google Shopping categories these ads cause CTR, Share of Search Impressions, and Share of Clicks to increase greatly.

Do you want to know more about this case?

A Raptor expert can share more about the product and answer any questions you have

Phone: +45 51 62 82 86Mail: [email protected]