Zizzi is a part of Ball Group A/S and is a major player in the curvy fashion movement – size 42-56.
Zizzi has more than 120 concept stores in Northern Europe and is one of the fastest-growing fashion brands, within international curvy fashion in the Nordic countries. Zizzi’s e-commerce site is represented in 11 countries and language variations.
Zizzi is a long-time Raptor client and uses Web Advisor, Email Advisor, and Behavioral Triggers. They use several different Behavioral Triggers, including Product Interest, Category Interest, Brand Interest, Abandoned Basket, and the focus of this case, the Price Drop trigger.
Zizzi uses the Price Drop trigger across many different markets such as Denmark, Norway, Sweden, Netherlands, Finland, and Germany.
In May and June of 2020, Zizzi sent out +28.000 Price Drop trigger emails across all of their markets.
During the month of May, Zizzi sent out +11.000 emails in total, with an average open rate of +55%. The peak open rate was more than 63% in one market. In May, the average conversion rate was 6.70%, but in one market the conversion rate was 8.30%. During the month of June, Zizzi, sent out +16.000 emails in total, still with an average open rate of 55%. The peak open rate was 63.54%. In June the average conversion rate was 5.40%, but in one market the conversion rate was 7.30%.
We are very satisfied with the Price Drop Trigger from Raptor. The trigger has become an important part of our email marketing setup since it saves us a lot of manual resources and time, and it contributes to even more revenue through our email channel.
The Price Drop trigger is an excellent tool for notifying subscribers about a price reduction on a product, especially if they have previously shown an interest in the product. For Zizzi, the Price Drop trigger is an essential tool for automatically generating revenue through email marketing. Therefore, the trigger has become an important part of Zizzi’s email flow and will continue to be a part of their setup in the future.
Notify subscribers who have already shown high interest in a product, and give them the last push with an email about a price drop
Zizzi has no manual processes concerning their use of Price Drop trigger
Zizzi converts as high as 8.37% on their Price Drop triggers
Zizzi experiences open rates as high as 63% on Price Drop trigger emails
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