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Advertising Personalization

Personalization for Banners

Personalization for banners

Personalization for banners makes it possible for you to personalize the message in your display banner ads. Use the solution in programmatic buying to optimize the value of each bought impression through Demand Side Platforms, e.g., Google and Adform.

A premium banner solution

Use your customer data to deliver personalized and user relevant advertising. Our customized algorithms will call an endpoint as soon as an impression is won, sending back the optimal personalized output of products or content for each specific user’s preferences.

The algorithms decide, based on the individual user’s preferences, what products or content elements to show. If the user is known, the output is personalized based on previous behavior, but if the user is unknown the products will display products that are relevant within the given context.

It requires access to a media-agnostic Demand Side Platform such as Adform or Google Marketing Platform.

With personalization for banners, you have access to an open box algorithm solution allowing you to incorporate business-related requirements and elements into an algorithm to improve the performance and agility in your banners.

Personalization for banners can be used for both “Always-On” campaigns and remarketing.

Personalization for Banners

Use Cases

Previously viewed products

Show products that a user previously has visited

Related products

Show products that are related to previously viewed products

Abandoned basket products

Show products that a user has left in their basket on your website in your display ads

Business critic logics

Show products that focus on business logics such as margin, stock status, etc.

Campaigns

When running campaigns, it is important to distinguish between known and unknown users. The message is everything, if you want to increase your engagement and click-through rate in your display ads. You have to customize each message, depending on how much you know about the user and how well the user knows your brand.

If the user is known, then you have behavioural data from previous visits to help you determine what products or which contents to show. If the user, however, is unknown it can be more difficult to show products that are relevant to the individual based on a lack of knowledge about their preferences.

Why should you use personalization for banners?

  • Open box solution
  • Product and content recommendations to use in your banners
  • Optimize each impression
  • Incorporate business critic goals such as margin, stock management, etc.
  • Use advanced backfilling logics when you are not able to recognize a user

Retargeting

When users have visited your website, they have already shown an interest in your brand and maybe some of your products. Even though the user knows your brand, you still need to deliver engaging and relevant products or content in your display ads. Use behavioral data from the user’s previous visits, to deliver personalized and highly relevant messages.

As third-party data is slowly being phased out, you need to be able to activate your first-party data in your display ads. If you have first-party data about your customers, you are able to deliver even more personalized and relevant display advertising that – in return – will increase your engagement, click-through rate, and overall performance.

If you are unable to recognize the user, you need to have intelligent backfilling strategies that are able to find the right products to show to users in the places where you don’t have any data to help determine the right products.

Why should you use personalization for banners?

  • Open box solution
  • Product and content recommendations to use in your banners
  • Optimize each impression
  • Incorporate business critic goals such as margin, stock management, etc.
  • Use advanced backfilling logics when you are not able to recognize a user

Case Study

Ilva

ILVA was looking for an agile and flexible solution with opportunities to make changes to the creatives and the recommended products in the banners. The solution is made in collaboration with Better Banners who offer a creative management system, allowing the marketing team at ILVA to make changes on a day-to-day basis. The products in the banners are chosen based on different Raptor algorithms.

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Personalization for banners

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