Bon’A Parte converts as high as 30% with Behavioral Triggers
Founded in 1987, Bon’A Parte is a Danish fashion brand with a long track record of providing quality and comfort. Bon’A Parte has been part of the successful Danish Fashion conglomerate, DK Company A/S since 2015. Today they operate in Denmark, Sweden, Germany, Switzerland, and Holland.
In order to continually grow and optimize their online revenue, Bon’A Parte is using personalization technology from Raptor Services. This partnership has helped them gain invaluable insight into the individual needs of its customers.
As an eCommerce manager, my primary responsibility is to drive converting traffic to our site. The most fantastic thing about Raptor is that their machine learning capabilities enable us to automatically work in the after-market, which is usually very demanding of our resources. There is a major potential in working with handpicked lost traffic, which Raptor identifies and enables us to re-engage.
Raptor Services delivers personalization technology to DK Company across a number of brands and channels. Personal product recommendations, as well as in email content where Raptor is integrated with Salesforce.
- In order to achieve maximum value, you have to invest in optimization. It is important to have a starting point, from where you can optimize towards your own strategy.
- The scalability of Behavioral Triggers is endless and automated. The more permissions you collect, the more triggers will be activated based on real-time user behavior on your site.
- Across their markets in Europe, the Bon’A Parte webshop has a conversion rate of 20-30% on Behavioral Triggers.
- DK Company is now at €4.000 daily revenue from Behavioral Triggers alone.
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