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Web Personalization

Create Personalized Customer Experiences for Your Website

Personalized product- and content recommendations

Move away from the “one size fits all” approach and personalize your entire website to each individual visitor’s preferences. Deliver a personalized shopping experience with product and content recommendations that are proven to boost the customer experience and increase your online revenue.

Why Personalization?


Every interaction is processed and updated within milliseconds

Prebuilt modules

Utilize more than 10 prebuilt machine learning algorithms

1:1 Personalization

Know your customers and act personalized

Improve the customer journey

Use data to personalize every customer touchpoint

Adjustment and tuning

Tailor the algorithms to your specific business

Customizable solution

Scalable personalization that grows with your business


Accelerate your revenue: Race ahead with Website Personalization

This guide will show you how to personalize your entire website for each individual visitor – all you need to create a personalized customer experience on your website.

Real-time personalized experiences

Product Recommendations

Use behavioral data from visitors’ browsing history to deliver accurate product recommendations every time.

You can’t recommend the same product to all your visitors.
No visitors are alike, and the “one size fits all” approach is outdated, if you want to deliver personalized customer experiences.

Combine and match your content

Content Recommendations

Improve customer engagement by delivering content recommendations based on each visitor’s behavior and preferences in real-time.

Match content elements with products to deliver a customer experience that is personalized and insightful.

Use your blog or content universe to sell products indirectly. As the visitor’s behavior changes over time, so does the content recommendations.

A wide range of customizable modules for your website or app

Module placement

Product Recommendations

Show dynamic product recommendations that are based on your visitor’s behavioral patterns which means that all products are tailored to each of your subscribers.

Use 10 different machine-learning algorithms that are proven to increase sales, conversion rates, and overall engagement.

Product pages

If the specific product a customer is looking at is not an exact match, then it’s important to show similar alternatives to the product.

The focus should therefore be on assisting the individual conversion, which is done by showing alternatives that may be more relevant than the actual product.

Raptor Product page recommendations

Category pages

If a visitor enters a category page, the goal is to get the user to click on a product.

You might have previous behavioral patterns that can decide what products to recommend, but if you don’t you can recommend the most popular products within the category to inspire the user.

Raptor Category page recommendations

Basket page

You have one last chance to increase the basket size, but you have to be careful and focus on the most important thing, which is that the customer converts.

A module with related products, which is often purchased along with the products in the basket, is often the right choice. Avoid showing similar products to the contents of the basket as it will create doubt and you risk missing the conversion.

Raptor Basket website recommendations


In the power-step feature, you can choose to recommend products that are related to the specific product that has been added to the basket.

The power-step feature is great to increase the average order value, and quickly show the visitor relevant products to the product(s) already added to the basket.

Raptor Power step recommendations

Content page

Content pages generate a list of complementary and relevant products that customers often view within a specific content category.

You can also recommend content on product pages.

Raptor Content recommendations

Account page

Make it easy for your customer to repurchase, and recommend personalized products based on their previous purchases and behavioral patterns in order to increase their average order value.

Account page recommendations Raptor

Designed to work with your tech stack

We’re ready to develop any integration you need

Every solution is handcrafted to make you succeed

Analytics & insights

Keep track of how much your investment in personalization is worth to your business.

With a clear overview comparing users who interact with personalization and users who do not, you are able to discover how much a personalized customer experience can make a difference.

Improve Key Performance Indicators

Increase conversion rates

Increase average order value

Increase revenue per visit

Increase time spent on site

Increase pages per visit

Website Personalization

Related Content

Web Personalization

Do you want to know more?

Omnichannel Personalization

Personalized Experiences across all your channels

Customer Data Platform

Connect all your data sources to create a 360° Single Customer View

E-mail & Triggers

Personalized products and content in e-mails and behavioral triggers

Website Personalization

Product- & content recommendations for web and search


Use your recommendation modules as advertising space

Advertising Personalization

Stand out in your advertising channels with personalized ads