With 96 physical stores and the biggest revenue, XL-BYG is Denmark’s largest DIY chain. Whether it’s B2B or B2C, they strive to be the consumers’ professional advisors – both online and in their physical stores.
5 years ago, XL-BYG were facing a challenge. With their large quantities of customer data that kept streaming in from all the channels, they needed a strong tool to collect and activate that customer data.
In order to be personalized and build accurate segments, they started looking for the best CDP and personalization partner to join their digital journey and ended up choosing Raptor.
We want to be the best in the market in terms of using customer data to grow our business, and that’s why we have chosen the best to advise us. We value our collaboration with Raptor and how they help us personalize our entire customer journey and activate our customer data.
Nailing customer segmentation
XL-BYG work actively with categories and customer segments across their 200.000 products. For example, all who have bought garden furniture or all who are interested in a hedge cutter. This helps XL-BYG become even sharper in their targeting.
We need to understand the needs of every single customer to target them with the right message. And here the answer is Raptors CDP.
Learn more about working with a CDP and getting to know your customers
The future is data-based
They have already come far in the last 5 years, but there is still more potential and opportunities to explore.
“We cannot spare Raptor’s expertise. Their great knowledge and understanding of our business are priceless.”
– Helene Birk, CMO, XL-BYG
- XL-BYG increased their conversion rate by 273% and boosted their average order value by 37% by implementing Raptor’s personalization engine.
- With Raptor’s recommendations, XL-BYG now have both accurate and personal recommendations in real-time.
- By making a seamless correlation between content and products, XL-BYG inspires visitors and achieves a 5 times higher click-through rate.
- Raptor’s CDP was the perfect solution for XL-BYG to segment their customers and become even sharper in their targeting.
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