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Merchandising

Merchandising

What is Commerce Merchandising?

In Raptor’s Merchandising Center you are able to use your recommendation modules as advertising space on the channels you choose. Create extra exposure around specific products and place them right in the customer’s line of sight, combining customer relevance and product promotion.

Take control over which products should be introduced in specific modules on every landing page, increasing the product exposure just where you want it.

You have to use at least one of Raptor’s solutions (Web, E-mail, Ad or Search) before you can activate the Merchandising Center.

The Merchandising Center automatically tracks campaign performance to let you know what is most successful with your customers.

Merchandising Use Cases

Vendor funded campaigns

Sell advertising spots to vendors. With the boosting level feature you are able to sell the spots in the front of your recommendation modules to the highest bidding vendor.

Brand specific campaigns

Prioritize specific brands that you want to improve attention to on your website.

Clear products from stock

Having a surplus in stock means that your invested capital hasn’t given you the return you wanted, and this might affect your future investments.

Prioritize high-margin products

Products such as white label products with high margins usually do not generate as much traffic and clicks as your high-value brands, which means they do not get as much exposure in your recommendation modules.

Create awareness about new campaigns

Get the new products at the top of the recommendation modules from the moment they launch on your website.

Merchandising Center Step-by-Step

Step 1

Schedule campaign

Name your campaign and specify campaign time period. Choose a specific period or start the campaign immediately. Both options can be with or without an end date.

Schedule campaign

Step 2

Choose channel

Choose the channels you want to use to target your customers. You can choose multiple channels, if you have the specific solution.

Step 3

Select recommendation module

Choose the modules you want to boost your products within. A module can only be active in one campaign at a time.

Select modules - Raptor Merchandising
Raptor Merchandising - Product selection

Step 4

Product selection

Find and add products you want to boost in your campaign.

Use the standard search options and select products by searching for a specific id, name or category. Or use the advanced search option and build fluid product selections by defining more detailed parameters.

Step 5

Choose boosting level

Choose the bosting level to define how much attention your products should receive in the chosen modules.

Raptor Merchandising Boosting Level

Low Level

  • Show the selected products slightly more.
  • Support relevant of the recommended products more than showing your selected products.

Medium Level

  • Show the selected products a fair amount more.
  • Balance the relevance of the recommended products with the desire to show your selected products more.

High Level

  • Show the selected products as the first products of the module.
  • Balance the relevance of the recommended products with the desire to show your selected products more.
raptor Merchandising Campaign Summary

Step 6

Campaign Summary

A complete overview of all your choices during the process of creating your merchandising campaign.

Analytics and insights

When a campaign has been completed, you can report the results and efficiency of the extra exposure, the Merchandising Center has created for the chosen products.

This can be used for internal reasons, but also if you decide to negotiate deals with a supplier and they want to see how much exposure they have received for their investment.

Merchandising

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