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Smartphone E-commerce – By Benjamin Gundgaard

Aug 22, 2017 | Blog posts & News

Smartphone E-commerce – Book by Benjamin Gundgaard

By Helle Vad Jespersen

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Reading Time: 2 minutes

Smartphone E-commerce: Your step-by-step guide to building world-class smartphone e-commerce sites.

This is an excellent, in-depth book provides a comprehensive step-by-step guide to help you easily create world-class smartphone e-commerce sites.

Learn how to utilize data to personalize content, make a targeted homepage, make it easier for people to finding what they are looking for, and maximize your online sales.

The book thoroughly covers:

  • Personalization
  • Navigation
  • Collaborative filtering
  • Search optimization
  • Up-selling and cross-selling
  • Shopping cart abandonment
  • Relevance
  • Customer retention
  • Conversion rates

    As well as much more.

Smartphone E-commerce is based on careful studies of customer shopping experiences and large-scale user tests from some of the world’s leading mobile shops such as Amazon, eBay, ASOS, and Walmart.

Smartphone ecommerce - book review - contents
Smartphone ecommerce - book review - back

Smartphone ecommerce - book review

Benjamin Gundgaard
E-commerce Expert, Author, Speaker & Founder of CustomerSense
Benjamin Gundgaard has worked in the field of e-commerce for over 15 years and has helped some of the leading e-commerce companies in the world, such as TUI, General Electric, TDC, Momondo, Jysk, Bilka, and Coop, increase their sales from 15% to 300%. He is the founder of CustomerSense, an author, and a renowned keynote speaker.

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