By Helle Vad Jespersen
Reading Time: 3 minutes
Once a year the global elite within the crossfield of data and creativity gather to recognize talent with the Data Creativity Awards.
The prestigious award takes place in San Sebastian, Spain, from April 9 – 12.
GroupM & MediaCom Denmark, along with their client, Shoe-d-vision, is nominated for the Programmatic Award at this year’s I-COM Data Creativity Awards.
Tailor-made algorithms that grow business
They are nominated for their project, “Shoe-d-vision: Walk the talk in the programmatic field – tailor-made algorithms that grow business.”
The project, from Mediacom & GroupM and Shoe-d-vision, perhaps better known as “Skoringen” in Denmark, relies heavily on data from Raptor Services.
Shoe-d-vision utilizes intelligent data from Raptor’s Ad-Advisor in their display marketing. With GroupM as the primary partner, the results are possible with data from IBM Watson Analytics to regulate bidding strategy in the display network.
Last year GroupM & MediaCom Denmark won the Data Creativity Award along with SAS. This year they have 2 cases among the 20 on the short list. Radisson, in the Attribution category, and Shoe-d-vision in the Programmatic category.
If you would like to know more about the services that contributed to this nomination, please contact us at +45 6155 1554