It has become a lot easier to implement Raptor’s personalization solution on your website.
You can now find Raptor inside Google Tag Manager’s Community Template Gallery.
This means that it has become a lot easier to implement Raptor on your website since our template is now available in the Template Gallery.
If you already have Raptor implemented, you don’t have to change anything. But, if you at some point have to change website or platform, it is now much easier to implement Raptor through Google Tag Manager.
You can read a more detailed how-to guide about the implementation of the Raptor tracking script using Google Tag Manager by clicking here.
We have made a short video that shows you how to find Raptor in the Google Tag Manager Community Template Gallery.