Hospitality industry
Deliver unforgettable guest experiences both online and in person
Personalization in Hospitality
Hospitality has always been about special moments and experiences.
But as the industry digitalizes, that personal touch needs to scale – no matter if you’re a hotel chain, a booking platform, or a resort.
Here, a CDP is the best way to get to know your customer base by analyzing data related to preferences, booking patterns, and brand loyalty.
Here are the facts:
Less than 23% felt they have received personalized interactions from their most recent hotel stay.
Fast-growing hospitality companies drive 40% or more of their revenue from personalization
76% of consumers get frustrated when personalization is lacking
This means that personalized user journeys are essential – especially in the hospitality industry where personal service is a part of the DNA.
Segment your snowbirds or beach bums
Whether your customers are sun-seekers escaping the Nordic winter or regulars booking Easter city breaks, you can target them with the exact content or recommendations that match their preferences – on web, e-mail, and ads. It feels like a coincidence to them, but really, it’s just personalized messages automated in your CDP.
Identify and avoid churn
Some guests are creatures of habit and will book the same kind of trip, around the same time, every year. But what if they suddenly don’t? A CDP can recognize when a user hasn’t made their usual booking at their usual time, so you can send them timely reminders before they churn. You can also make the CDP send out a nudge before their usual booking time – so they don’t go with a competitor.
Create personalized content (even in B2B)
Whether you’re in B2B or B2C, a CDP lets you personalize the content of your site, so it updates according to your visitor’s role or interests. Whether your visitor is a B2B brand representative or a regular holiday booker, you can personalize banners, landing pages, and product categories accordingly.
Results you can expect
Higher conversion rates and shorter buying journeys
More repeat bookings and loyalty engagement
Increased Customer Lifetime Value
Better insight into guest behavior and preferences
Improved user experiences for customers, brands, and partners
Execute your Hospitality personalization strategy – now
We see more and more hospitality brands working with complex, multi-channel strategies built on guest data.
With customers engaging with you across several channels, a CDP is the best way to create consistent user journeys, no matter where they meet you.
Customer Data Platform
Collect and connect all first-party data across every channel.
E-mail & Triggers
Personalized product- and content and behavioral triggers in e-mails.
Website Recommendations
Product- and content recommendations on your website.
Merchandising
Create high-converting advertising space for selected brands and campaigns.
Site Search
A data-driven and typo-tolerant search engine.
Want to hear more about how we can help future-proof your business with premium personalization and data activation?
Join our Hospitality customers
