Fashion, Sports & Apparel 

A data driven and personalized fashion industry

Fashion, Sport & Apparel industry

One of the few certainties in fashion is that nothing stays the same, and the opportunities offered by technology are continuing to evolve.

An important task for fashion decision-makers is to combine technology with creativity and automate operations in a way that is sustainable in the years to come. All to stay ahead of the competition!

You will need to find opportunities in the shifting consumer patterns and marketing strategies while the recession roars. The goal is to make the most of every lead – whether the conversion happens now or in the future.

4 key facts

How personalization impacts the fashion industry


of customers are more likely to shop with brands who recognize, remember, and provide them with relevant offers and recommendations

– McKinsey


of consumers expect conversations to move seamlessly between channels

– Gladly


of consumers are more likely to make a purchase when brands offer personalized experiences

– Hubspot


of shoppers would exchange data for a more personalized experience

– Hubspot


See how other fashion brands succeed with personalized marketing


increased their overall conversion rate by 19% using personalization


achieved a 92% ROAS increase with our CDP


A 360 personalized customer experience 

DK Company

Combining gamification and personalization has increased performance and user experience


achieves a +8% conversion rate on Price Drop Triggers


Do you want to take your omnichannel strategy to the next level?

Download the Omnichannel Personalization guide and find out how.

Focus areas for the fashion industry

Win the hearts of your customers
– again and again

Omnichannel optimization 

As shoppers return to physical stores, it is the time for brands to optimize their omnichannel experiences. Data from McKinsey shows that omnichannel customers shop 1,7 times more than single-channel customers, and they also spend more. So, make sure you create synergy and use your offline data online and reverse.

fashion omnichannel raptor services
Customer Journey fashion raptor

Personalization for the entire journey

Personalization is not magic – it’s a method. When working with personalization in fashion, you can offer real-time recommendations to each customer. Show them clothing that matches their budget, style, brand, and body type. You can also use the same data for spotting trends when making inventory decisions.

Future-proof data strategy

Data-protection is important, and you need to comply with GDPR and optimize your data strategy in order to meet the ever-rising privacy standards.

The best way is to take full ownership of your data by focusing on 1st party data. Unify data from every channel and touchpoint in order to keep your customer data safe and deliver personalized and relevant experiences.

CLV Fashion Raptor

Churn predictions and CLV

Are your customers serial returners or brand ambassadors? Get full intel on each of your customers and their value to your business. With a CDP, you can analyze your entire user population and create audiences to meet each of your business goals. Learn more about CLV models here.

Join our fashion customers

Achieve your business goals with best-in-class data activation tools

We have been working with a lot of different fashion brands and we tailor each solution to your needs and existing tech stack. We help you collect, store, analyze, and activate your customer data through a variety of services designed to give your customers a personalized experience.

At Raptor, we understand the importance of getting the most from your investment. That’s why we schedule regular status meetings to make sure we are aligned and up to date with your needs and targets, and if anything needs changing.

Customer Data Platform

Connect all your data sources to create a 360° Single Customer View

E-mail & Triggers

Personalized products and content in e-mails and behavioral triggers

Website Personalization

Product- & content recommendations for web and search


Use your recommendation modules as advertising space

Advertising Personalization

Stand out in your advertising channels with personalized ads

Wanna hear more about how we can support your growth with premium personalization & cross-channel data activation? 


Related content