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How to improve your Black Friday strategy with personalization


Language: English
Topic: Black Friday

Black friday webinar raptor

Raptor hosted a webinar where our Senior Consultant, Mads Sieron Thorsen, and Director of Paid Media, Anders Spicker Rasmussen, explained why personalization should be the key element of your Black Friday strategy. 

No matter if you have personalization on your website or not, you will find this webinar valuable.


  • Why personalize your Black Friday strategy?
  • Website personalization & 3 must-have triggers
  • E-commerce merchandising – Sell top spots to brands
  • Maximize the value of each bought impression
  • How to get started
  • Key takeaways 
  • Q&A session


Anders Spicker Rasmussen

Director, Paid Media – Raptor Services

+45 53 67 57 55

Mads Thorsen
Mads Sieron Thorsen

Mads Sieron Thorsen

Senior Consultant – Raptor Services

+45 61 26 12 37

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