3 major challenges for CMOs today – and how you can turn them into opportunities

In recent years, the role of the CMO has changed significantly. It’s much more than just planning marketing activities. CMOs are generally expected to drive profitable top-line growth and – importantly – be able to report on ROI, ROAS, and other results of the marketing spend. The pressure is on! That’s the focus of the brand-new report The MarTech challenges of 2023 – and how to turn them into opportunities . It goes into depth with the most pressing issues CMOs and eCommerce Managers are facing today, and the role MarTech plays in solving them. The report is worth a read, but it can also be quite a mouthful. That’s why we have collected 3 of the main challenges for CMOs and eCommerce Managers described in the report – and what you can do to turn them into opportunities. Let’s jump in...