Get aligned with the look and feel of Raptor Services

Style Guide & Brand Ressources

Download your press kit (logos, fonts, solution illustrations, etc.) to start your story today.

If you have any questions or need any other file formats, feel free to contact nml@raptor.dk.

Logo
Colors
Typography
Boilerplate
Illustration
Press images
Downloads

Logo

The logo must be used in “white” on dark backgrounds and in “dark blue / gradient” on lighter backgrounds. Only use in “full dark blue” for print.

Download logopack

Color variation

Position variations

The Horisontal Logo is the main logo
The Vertical Logo is the Secondary logo, used mainly for Centered layouts
The Raptor brandmark can be used alone as well, could be for nav-icons, merchandise, watermarks e.g.

Horisontal – Primary version

Vertical – Secondary

The Eye – Brandmark

Colors

Primary colors

Dark Blue
Full opacity: #17233E
Low opacity: #F3F4F5

Berry
Full opacity: #7B144B
Low opacity: #F8F3F6

Magenta
Full opacity: #C80046
Low opacity: #FCF2F6

Cyan
#47DAD5
#F6FDFD

Primary Gradients

Dark Blue/ Berry

Berry/ Magenta

Dark Blue/ Cyan

Secondary colors

Teal
Full opacity: #287878
Low opacity: #F4F8F8

Purple
Full opacity: #8C3CDA
Low opacity: #F9F5FD

Blue
#0000E0
#F3F3FC

Typography

Download font pack

Primary font for both Print and Web is Poppins.
Use in capitalized in all texts.
All CAPS for labels and buttons
Font color for text:
- #ffffff on dark backgrounds
- #17233e on light backgrounds
Links can be in the primary color for any given page

Poppins light
AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz
1234567890!@#$%^&*().

Poppins regular
AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz
1234567890!@#$%^&*().

Poppins light
AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz
1234567890!@#$%^&*().

Poppins Medium
AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz
1234567890!@#$%^&*().

Poppins Bold
AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz
1234567890!@#$%^&*().

Coorporate messaging

Boilerplate

Long version

Raptor Services is a market-leading Personalization and Customer Data Platform provider. Our solutions enable brands to recognize users’ behavior across channels, offer personalized recommendations, and activate data in all channels from our Customer Data Platform. Here, brands can create individual profiles down to a 1:1 scale. This provides a complete insight into customers’ interactions and powerful opportunities to personalize every touchpoint of their customer journey.

Max 66 words

Medium version

Raptor Services is a market-leading Personalization and Customer Data Platform provider. Our solutions enable brands to recognize users’ behavior across channels, offer personalized recommendations, and activate data in all channels from our Customer Data Platform.

Max 46 words

Short version

Raptor Services is a market-leading Personalization and Customer Data Platform provider. Our solutions empower brands to deliver personalized and relevant recommendations in all channels.

Max 25 words