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Welcome to our new and refreshed visual guidelines

Raptor Brand Resources

We are incredibly excited to share our new visual identity.
This is a guide to show you how to know the right colors, our logo in all variations and images of our directors and offices.

Download the resources below.

If you have any questions or press request please contact mfs@raptor.dk

Color variation
Raptor Logo-gradient-horisontal
Raptor Logo-gradient-horisontal
Raptor Logo-gradient-horisontal
Position variations
  • The Horisontal Logo is the main logo
  • The Vertical Logo is the Secondary logo, used mainly for Centered layouts
  • The Raptor brandmark can be used alone as well, could be for nav-icons, merchandise, watermarks e.g.

Horisontal – Primary version

Raptor Logo-gradient-horisontal

Vertical – Secondary

The Eye – Brandmark

Colors

Primary colors

Dark Blue
#17233E

Berry
#7B144B

Magenta
#C80046

Cyan
#47DAD5

Primary Gradients

Dark Blue/ Berry

Berry/ Magenta

Dark Blue/ Cyan

Secondary colors

Purple
#8C3CDA

Teal
#287878

Pink
#E12ABE

Yellow
#F7E02F

Orange
#FE9111

Typography

  • Primary font for both Print and Web is Poppins.
  • Use in capitalized in all texts. 
  • All CAPS for labels and buttons
  • Font color for text:
    • #ffffff on dark backgrounds
    • #17233e on light backgrounds
  • Links can be in the primary color for any given page

Poppins light
AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz
1234567890!@#$%^&*().

Poppins regular
AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz
1234567890!@#$%^&*().

Poppins light
AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz
1234567890!@#$%^&*().

Poppins Medium
AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz
1234567890!@#$%^&*().

Poppins Bold
AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz
1234567890!@#$%^&*().

Solution Illustrations

CDP
Merchandising
Merchandising Raptor Services
Website Personalization
Catalog Enhancement
Advertising Personalization Raptor
Personalization for banners
Personalization for banners
Search Personalization
Raptor Search Personalization
Catalog Enhancement
Advertising Personalization Raptor
E-mail Personalization
Personalization for banners

Offices

People

The Board

External Board
Full Raptor Board

Management

Kenneth Boll, CEO at Raptor Services

Kenneth Boll
CEO

Jan Skov, COO at Raptor Services

Jan Skov
COO

Downloads